CalBank is the Most Admired Indigenous Bank in Ghana, according to Brand Africa 100.
CalBank Plc was celebrated as the most admired indigenous bank and the 8th most admired Ghanaian brand by Brand Africa 100, at the 16th Advertisers Association of Ghana (AAG) Gong Gong Awards held in Accra over the weekend.
The 2022 survey was conducted between March and April 2022 and yielded over 80,000 brand mentions and over 3,500 unique brands across the continent.
The survey is conducted by the world’s leading mobile based research firm, Geopoll, with insights provided by the world’s largest information research firm, Kantar working in close collaboration with Africa’s premier branding, strategic communications and intellectual property advisory firm, Brand Leadership.