Absa Bank Ghana has announced the winners of its Assist Card Campaign at a ceremony held at the Kempinski Gold Coast Hotel, Accra. The hallmark campaign is designed to encourage and reward the use of Absa’s contactless debit and credit cards.
Launched in December 2023, the campaign underscores Absa’s strategic partnership with the English Premier League, leveraging this association to foster a deeper connection with clients across the African continent. This year’s campaign focused on encouraging customers to utilize Absa’s cutting-edge contactless debit and credit cards for their transactions, ensuring a seamless and secure banking experience.
Mr. Hayssam Ahmad Minkara, accompanied by his wife Fathia Nakib, was spotlighted as the campaign’s ultimate winner. Mr. Minkara’s enthusiastic participation and extensive use of Absa’s digital banking services distinguished him as the customer with the highest card transactions in terms of both value and volume. Mr. Minkara, the ultimate winner among 50 others who excelled in Absa’s Assist Card Campaign, was awarded a fully funded trip for two, to watch a live Premier League match in the United Kingdom. Other winners received home appliances, exclusive EPL souvenirs and shopping vouchers.
“Thank you very much,” Mr. Minkara said gratefully as he received his prize from Absa’s Interim Managing Director, Mr. Adolph Kpegah.
Speaking at the event, Mr. Charles Addo, Retail Banking Director at Absa Bank, highlighted some of the many benefits of Absa’s debit and credit cards, mentioning two standout advantages for credit card users: “Credit card users enjoy up to 55 days of interest-free credit. They can also use our “Buy Now Pay Later” feature which converts all credit card transactions above GHS 300 into 3 to 12-month instalments.” He called on customers to take advantage of these benefits and enjoy an enhanced banking experience with Absa.
Commenting after the event, Mr. Adolph Kpegah noted: “We are committed to digital innovations that simplify financial transactions and create seamless, secure and convenient banking experiences for our customers”.
The campaign comes off amidst Absa Bank Ghana’s recent launch of its new brand promise, “Your Story Matters.” This new tagline underscores the bank’s renewed focus on empathy, collaboration, and smooth customer experiences, showcasing Absa’s role as a supportive partner in its clients’ journeys.
With its ongoing efforts to champion digital excellence, Absa solidifies its stance as a front-runner in the industry, dedicated to the delivery of superior banking solutions and services to its clients.
