Hollard’s Insure Pack Motor Insurance wins the Product Innovation Award of the Year at the Ghana Insurance Awards
Hollard Insurance, a subsidiary of the Insurance group Hollard Ghana, Insure Pack Motor Insurance product was adjudged the Innovative Product of the Year Award at the prestigious Ghana Insurance Awards held at the plush Labadi Beach Hotel in Accra.
Insure Pack is an on-the-go motor insurance product that offers a seamless purchasing experience. Customers can buy motor insurance policies at select local Shell service stations in Accra and Kumasi, just like any other small item. All it takes is a quick scan of the QR code to activate the policy via Araba Hollard, an AI chatbot on WhatsApp.
Speaking on the significance of the awards, Cynthia Ofori-Dwumfuo, Group Head of Marketing and Corporate Affairs at Hollard Ghana, expressed her heartfelt appreciation to the board of the awards committee for acknowledging the insurance group’s efforts in making insurance more accessible.
“We are thrilled to receive this recognition, which underscores our unwavering commitment to innovation and driving change in our conservative market. Insure Pack motor insurance is a testament to our dedication to providing easy-to-use and accessible insurance products that cater to the evolving needs of our customers. By enabling customers to access motor insurance off the shelf at any Shell welcome shop in select shops, we are putting their convenience and peace of mind at the forefront of our operations.”
“As a company, we take pride in our purpose of enabling more people to create and secure a better future. This award is a testament to our commitment to sustainable and inclusive growth. We recognise that we could not have reached this milestone without the invaluable support of our strategic partner, Vivo Energy Ghana. Therefore, we dedicate this win to our partner, customers, and dedicated team at Hollard for their collective efforts in bringing our vision to life”, she concluded.
Xodus Communications Limited organised the 7th edition of the Ghana Insurance Awards to recognise and honour top-class performance, professionalism, and innovation in the Ghanaian insurance industry and promote its growth through progressive competition, innovation, and adherence to the highest professional standards in the sector.
