The Precious Minerals Marketing Company (PMMC) is advocating for the purchase of gold jewellery, highlighting it as a trustworthy store of value that appreciates over time, providing a potential financial cushion during economic challenges.
During the opening of PMMC Jewellery Limited’s new shop at Marina Mall on Spintex Road, Managing Director Nana Akwasi Awuah emphasized that despite fluctuations in gold prices, investing in gold jewellery remains financially rewarding. He addressed concerns regarding the recent rise in gold prices and its impact on local jewellers.
“While jewellers may worry about the rising cost of gold, investors in gold are pleased when prices go up. It’s all about finding the right balance,” Awuah explained. “For those who invest in gold jewellery, it’s important to understand when to buy during production and when to hold off until prices drop. But those who consistently invest in gold are happy when they see its value increase.”
Awuah shared that many individuals, particularly mothers, regularly purchase gold jewellery as a form of saving. “We see people coming in every month with GHȼ1,000, GHȼ2,000, GHȼ2,500, buying pieces of jewellery to save. Interestingly, it’s mostly mothers doing this, but we encourage everyone—mothers, fathers, men, women, young people—to invest in gold jewellery. You’ll be very happy 10, 15, 20 years down the line when what you bought today at GHȼ5,000 turns into GHȼ50,000.”
He urged more people to consider gold jewellery as a wise investment, promising significant returns over time.
