Insure Pack, a motor insurance product from Hollard Insurance, a subsidiary of Hollard Ghana, won the coveted Chartered Institute of Marketing Ghana (CIMG) Marketing-Oriented Product (Services) of the Year award at the recently concluded CIMG Awards.
Themed: Harnessing the Power of AI as a Transformative Tool for Marketers, the CIMG annual national marketing performance awards sought to honour businesses and products demonstrating exceptional market insights while promoting high professional standards to encourage excellence among marketing practitioners.
Commenting on the award, Cynthia Ofori-Dwumfuo, Group Head of Marketing and Corporate Affairs, expressed gratitude to the CIMG and dedicated the win to the company’s hardworking team and loyal customers. “We are thrilled to be recognised for a product that perfectly reflects our commitment to helping Ghanaians secure their futures while staying connected to their needs. As an insurer focused on securing better futures, we are heavily on bringing onboard customised alternative distribution channels that speak to the needs of modern-day customers. Today, we are happy to say that you can buy motor insurance off the shelf at some select Shell shops, and all you need is to scan the QR code, follow the prompts, and you are good to go. Insure Pack motor insurance on-the-go product is a game-changer, and this award affirms our role in shaping the future of insurance in Ghana,” she said.
In a citation from CIMG, the institute applauded Hollard Insurance’s unwavering commitment to using profound insights and data to provide exceptional value to customers. This commitment, coupled with a high dedication to delivering the best and most valued services, sets Hollard apart in the insurance industry.
“Per the conclusion of our judges, all the boxes were ticked in your favour, as you were adjudged to have offered clients convenience, alternative distribution, trusted reliability and excellent customer support, the citation stated. This recognition of Insure Pack’s convenience, reliability, and excellent customer support is a testament to its value and the satisfaction it brings to customers”, the citation read.
Insure Pack, an innovative motor insurance product, offers a unique and seamless purchasing experience. Customers can buy motor insurance policies at select local Shell service stations in Accra and Kumasi, just like any other small item. All it takes is a quick scan of the QR code to activate the policy via Araba Hollard, an AI chatbot on WhatsApp. This innovative approach to insurance purchasing is a game-changer in the industry.
