Ghana’s rise as a whisky powerhouse: A toast to evolving consumer preferences
Forget the days of instant coffee and budget spirits. A new wave is washing over Ghana's consumer landscape, and it's raising a toast to luxury. The nation's burgeoning whisky market serves as a prime example, highlighting a shift in preferences driven by economic growth, rising disposable incomes, and a growing appreciation for quality. This trend coincides with a broader African luxury market surge. A KPMG report predicts a substantial rise of 10% annually over the next five years. Ghana, a microcosm of this continental phenomenon, is experiencing its own economic boom. A flourishing middle class with more money to spend...
