The Creator Economy and its significance in the current dispensation in Africa
The advent of the internet over the past few years has revolutionized who gets to participate in and benefit from creative work. In the past, traditional media platforms controlled who and what appeared before large audiences. But now almost anyone with creative inspiration and a mobile phone can create content that potentially reaches billions of people around the world – and make meaningful income doing so. This growing trend has led to a surge in entrepreneurship and job creation, particularly in developing African countries where the youth population is high, and unemployment is a major challenge. Even more, increasing numbers...
