Serene Insurance recognized as Fastest Growing Insurance Company


Serene Insurance, a member of the First Sky Group, operating in the general insurance space in Ghana was Friday night recognised as the fastest growing insurance company at the 5th Ghana Insurance Awards held in Accra.

The recognition comes on the back of the reputation Serene Insurance has built as a provider of reliable and cost-effective insurance products and services that address the needs of the insuring public.

From the onset with one branch, today Serene Insurance boosts of nine branches with over 68 staff and more than 40,000 institutional and retail client base showing the steady growth and penetration into the industry market in Ghana in a space of four years.

Serene Insurance’s aggressive agency network expansion of over 200 active agents across the country, unrivalled customer service, strong financial base, being one of the well capitalised players in the industry and inclusive product penetration into the insurance market among other innovations has positioned it as the new face of insurance.

Serene Insurance has demonstrated strong growth in key financial metrics across its various business segments as it recorded about GH¢43.3million in gross written premiums for the 2021 financial year representing 50 per cent increase as against GH¢21.7million in 2020.

Reacting to the recognition, the Head of Marketing at Serene Insurance, Mrs. Eugenia Agyire-Tettey said: “At Serene Insurance, we are motivated by the truism that a satisfied customer is the best business strategy of all. This is why we have been committed and focused on timely claim payments, staying true to our word in delivering unprecedented and prompt claim payments”.

Mrs. Agyire-Tettey noted that Serene Insurance has partnered with credible local and international reinsurance brands to support the company’s operations in providing another layer of protection for policyholders as a demonstration of commitment to safeguarding customer interest.

The General Manager, Mr. Michael Agbleke noted Serene Insurance placed the award in great esteem stressing it would serve as a constant reminder for the company to strive towards deepening its efforts to creating value for all stakeholders.

‘We still remain focused on being the preferred insurance partner and institution of choice for our staff, shareholders and customers’, Mr. Agbleke noted in appreciation to all stakeholders.

In his welcome remarks, Chief Executive Officer of Xodus Communications, organisers of the Ghana Insurance Awards, Mr. Richard Abbey noted his outfit was in partnership with industry players to promote higher standards and recognise excellence.

The Chief Executive Officer of the National Health Insurance Authority (NHIA), Dr. Bernard Okoe Boye who was the Guest of Honour commended nominees and winners for pushing the boundaries of excellence and quality services.

The Ghana Insurance Awards is a trademark owned by Xodus Communications Limited organizers of Forty under 40 Ghana, Forty under 40 Africa, Ghana Oil and Gas Awards, Ghana Manufacturing Awards and Ghana Auto Awards.

Other award winners at the event were Bima, Nationwide medical, Enterprise insurance and SIC Life for Hall of Fame.

For CSR leadership award, Allianz Life Insurance Company, Absa and Bancassurance were recognised.

Brand of the Year went to for Insurance category went to Prudential Life Insurance, Brand of the Year General Insurance went to Star Assurance and Product innovation Life category went to Old mutual insurance.

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