AN automobile manufacturer, Land Rover, has demonstrated its supremacy in the global automobile industry as it unveiled the 2023 Range Rover model in the country.
Seen for the first time in Ghana, the new Range Rover is the most desirable yet, effortlessly combining breathtaking modernity and aesthetic grace with technological sophistication and seamless connectivity – with space for up to seven adults for the first time.
The fifth-generation luxury SUV takes Land Rover’s modernist design philosophy to the next level with a contemporary interpretation of its trademark profile to create an incredible design statement.
The General Sales Manager at Land Rover Ghana, Fawaz Baitie, at the unveiling ceremony in Accra on September 8, observed that Range Rover was the original luxury SUV and has led by example for 50 years, combining serene comfort and composure with all-conquering capability.
He said the new Range Rover was defined by three lines that can trace their origins back through the generations; the falling roofline, strong waistline and rising sill line.
He said these trademark features combine with a characteristically short front overhang and a distinctive new boat tail rear complete with practical split tailgate to create an elegant profile that conveys Range Rover’s peerless presence.
“We are thrilled to unveil the new Range Rover in Ghana as a first opportunity for our clients and luxury enthusiasts to experience the vehicle’s peerless character, from the impeccable restraint of its exterior to the flawless tranquil sanctuary of its cabin.
“Informed by creative intellect and a desire for perfection, it doesn’t follow fashion or trend, but a modernist design philosophy, combined with over 50 years of evolution, it is quite simply the most desirable Range Rover ever created,” he said.
The manager stated that flush elements and tight tolerances were a hallmark of the new Range Rover and design-enabling technologies contribute to its sophisticated honed-from-solid appearance, including flush glazing, a hidden waist rail finisher and seamless laser-welded roof joints.
According to him, the distinctive hidden-until-lit rear lights are also critical to the success of the design and will become a Range Rover signature.
He said sustainability extends beyond the choice of efficient powertrains, with innovative materials and processes combining to reduce the environmental impact of producing and driving the New Range Rover.
These include a Kvadrat™ remix wool blend fabric that will be offered as a leather-free interior option.
Its wool blend is warm and cosseting, making it the perfect cloth to accompany the technical Ultrafabrics™ material, which has all the tactile qualities of leather but is 30 per cent lighter and generates only a quarter of the CO2.
The Chief Executive Officer (CEO) of Jaguar Land Rover, Thierry Bolloré, said the new Range Rover was a superb manifestation of the manufacturer’s vision to create the world’s most desirable luxury vehicles, for the most discerning of customers.
“It writes the next chapter in the unique story of pioneering innovation that has been a Range Rover hallmark for more than 50 years,” he said.
The 2023 Range Rover is the first model to use Land Rover’s new flexible Modular Longitudinal Architecture (MLA-Flex) which can accommodate internal combustion, plug-in hybrid and 100 per cent electric powertrains.
It represents the next step in Land Rover’s simplified architecture strategy as part of the move to deliver greater powertrain flexibility and set new quality benchmarks.
A Manager at Alliance Motors Ghana Limited, Sunita Kaul, said the introduction of the new model into the market will allow customers an option to trade in their old range rover vogues for the newer model via sales process.
“We are indeed excited for this new chapter and hope rental companies, customers and Jaguar Land Rover enthusiasts take full advantage of this opportunity,” he said.