healthOpinion & Analysis

Adom City Estate organizes breast cancer awareness program and screening for female staff


“There can be life after breast cancer. The prerequisite is early detection” to wit there is hope for persons living with breast cancer, the most important is early detection.  This is a quote by an American Actress and actor Ann Jillian. Breast cancer has been a critical medical condition that stared humanity in the face for several decades particularly females. Even though there is no scientifically proven cure for cancer, the condition can be managed if detected early.

In this pursuit, a breast cancer survivor Betty Ford, initiated and hosted the first edition of breast Cancer Awareness campaign in the month of October 1985 in partnership with the American Cancer Society and the pharmaceutical division of Imperial Chemical Industries. The purpose of this initiative was to sensitize humanity on the causes, symptoms, treatment and preventive measures of the disease. Ever since, the month of October has been the month used to create awareness, educate and sensitize the whole world about breast cancer.

Taking this year’s breast cancer awareness month to another level, ADOM CITY ESTATE a real estate developer decided to champion this course for two reasons, first and foremost is the fact that the founder and CEO of the Adom Group of Companies, Dr. Bright Adom is a philanthropist who believes that the welfare of the human being is paramount and must be held in supreme esteem above all other interest of mankind corporate or parochial, irrespective of race, class and ethnicity. This philosophy appears to be the essence of his whole being on earth as a person and no wonder this is evident in almost everything he does. A classic demonstration of this attribute of his found expression partly in the extremely reduced prices of our houses considering the quality and standards given in exchange.

His interest has always been “shelter over the heads of the human being” Second, is the fact that females constitute a greater percentage of our work force. The sales and marketing department for example is manned by 60% female and 40% male. Same is the case at the accounts department and the administration just to mention a few.

In this direction, the founder and Group CEO Dr. Bright Adom together with his management team decided to organize this program that came in two sessions: One, sensitizing the staff and also free breast cancer screening for all female staff of the group.

In her presentation, the health professional Madam Esther Adortey a midwife from the Adabraka Polyclinic enumerated the signs and symptoms of breast cancer which includes but not limited to the following: change in the size, shape or contour of your breast, presence of a mass or lump, which may feel as small as a pea, a lump or thickening in or near your breast or in your underarm that persists through your menstrual cycle,  a change in the look or feel of your skin on your breast or nipple, redness of your skin on your breast or nipple, an area that’s distinctly different from any other area on either breast, a marble-like hardened area under your skin, a blood-stained or clear fluid discharge from your nipple et cetera. She also took time to educate the staff on conditions and other factors that predisposes women to breast cancer among which were: exposure to dangerous chemicals, excessive use of lifestyle body enhancing products, alcoholism et cetera. She also added that women at the age of 50 and above stand a higher risk of getting breast cancer. She ended her presentation by giving hope to all persons living with the condition that there are treatment options among which are surgery, chemotherapy, radiation therapy, immunotherapy and targeted drug therapy.

Adom City Estate is the leading real estate developer in Ghana for the past ten (10) years and still leading in the provision of affordable, mass and social housing. We are not only recognized as the leading developer by virtue of our works alone but a record-breaking capacity we are proud of. Since inception, the company has built about 2000 housing units within a space of ten (10) years. What this means is that we are able to build 200 housing units a year and 17 a month by approximation.

We take pride in the successes chalked over the years among a few others are; Best Developer, Mass Social Housing at the enviable Africa Property Awards, the year 2021 – 2022, coupled with our most recent global award won this month of September 2022 as the Industry Leader in Affordable Housing in Ghana at the just ended Africa Real Estate Conference and Expo awards organized in partnership with the Ghana Real Estate Professionals Association (GREPA). Five (5) times consecutive winner, Ghana Property Awards as Best developer of the year – Mass Housing category between 2015 and 2019. Residential Developer of the year – Low Income Housing Category – Ghana Business Standards Awards 2021. Residential Developer of the year, Mass Housing Category – Ghana Business Standards Awards 2019. Real Estate Company of the year, CENBA AFRICA Business Excellence Awards, 2019. 1st Runner-up, Mass Social Housing – Africa Property Investment Summit and Awards, 2017. This is just to mention a few.

The visionaire, founder and CEO Dr. Bright Adom of the Adom Group of Companies, Adom City Estate is not only interested in providing shelter but also the health of everyone. This is because the most luxurious house is nothing to an unsound body soul and spirit.

Leave a Response