The Group Head of Marketing and Corporate Affairs at the insurance group, Hollard Ghana, Cynthia Ofori-Dwumfuo, is the Chartered Institute of Marketing Ghana’s (CIMG) Marketing Practitioner of the Year, 2021.
She was honoured at the just-ended 33rd Annual National Marketing Performance Awards ceremony at the Labadi Beach Hotel.
This year’s event was under the theme “Creative Marketing and Innovation in a Volatile Global Economy.” CIMG recognised Cynthia for leading Hollard Ghana’s innovative brand-building efforts. In addition, they cited her for excellence in marketing insights, people, corporate and reputation management, CSR, and sound marketing strategies. According to the Institute, this set Cynthia and Hollard apart as corporate achievers for 2021.
Cynthia expressed gratitude to the Governing Council of CIMG for the honour. She said, “Thank you! It’s fulfilling to be acknowledged by the prestigious CIMG for our quest to create and secure a better future through inventive marketing. Impactful marketing happens at the confluence of visionary leadership, an enabling environment, purpose, hard work, a fantastic team, and a great brand style. It takes a village, so I thank Hollard, my family, and the extended community for their supportive advocacy. “Akpe na wo,” to Group CEO Patience Akyianu, MDs Daniel Addo and Nashiru Iddrisu, and the larger purple team, especially Elorm Senah and Aviel Benni Derry.”
“Marketing insurance is no small feat, especially in this volatile global economy. It requires the right expert to drive strategic brand and customer initiatives that are attractive to target audiences. Hollardite Cynthia has been remarkable at promoting our vibrancy and business purpose. Her impactful work with her team has resulted in our group’s exceptional brand growth. Also, her collaborative work with our People Team has seen increased staff engagement and company pride.”
“Furthermore, through our unconventional brand engagements, she has undoubtedly spurred a burst of competitive activity in our previously quiet insurance industry. As a result, she has contributed to increasing insurance penetration in Ghana while making us a favourite. We are proud of her CIMG achievement and dedicate the win to our customers, partners, and stakeholders for being receptive audiences. As a marketing-oriented company, we will continue to serve them better through our original products, distinctive distribution channels, and customised policies curated for every need”, Patience added.
About Cynthia Eyram Ofori-Dwumfuo
In 2021, Cynthia was named a top 25 innovator in Europe, the Middle East & Africa in the prestigious SABRE (Superior Achievement in Branding, Reputation, and Engagement) Innovator 25 list by globally respected PRovoke Media. Moreso, she is called one of the Top 10 Women in PR by Women in PR Ghana and listed by Avance Media among the 50 Most Influential Young Ghanaians in Leadership and Civil Society.
Cynthia is currently the Group Head of Marketing and Corporate Affairs at Hollard Ghana. Previously, she held senior roles at top advertising and communications agencies and worked in the USA, UK and pan-Africa. Consulting, she coordinated local and international projects, some funded by Rockefeller Foundation and CGAP/World Bank.
Cynthia is the Board Chair for the Springboard Roadshow Foundation and serves on several boards, including the executive council of the Institute of Public Relations Ghana.
She is an Accredited Public Relations Professional (APR) with an MA in Professional Communication from Clemson University, USA, and a BA in Economics from Kwame Nkrumah University of Science and Technology.