MTN signs US$2m contract with GFA as headline sponsors of Black Stars
MTN Ghana has signed a $2million agreement with the Ghana Football Association to be headline sponsors of the Black stars.
The two-year sponsorship package will cover the Black Stars for the 2022 World Cup in Qatar and the next African Cup of Nations in 2024.
In his remarks during a brief signing ceremony at the GFA, the Chief Executive Officer of MTN Ghana, Mr. Selorm Adadevoh, expressed his excitement about the agreement with the GFA which he believes will help push the Black Stars to achieve excellence.
He said, “Our sponsorship of the Black Stars is a reinforcement of the faith we have in this nation and in everything that is important to us including our national football assets. Today, Qatar 2022 is before us. We believe that our Black Stars deserve all the support they need to excel as they take on the rest of the world. As a network of choice and based on our track record with football sponsorships, we deem it a great responsibility to contribute our quota towards building and investing in a formidable team who will go all out to excel and bring back the joy, excitement, and unity that football brings to our society.”
Mr. Adadevoh also shared highlights of activities MTN will be undertaking during the World Cup to keep its customers close to events in Qatar. He mentioned that MTN customers will receive regular updates from the camp of the Black Stars through its Ayoba Messaging app. He also mentioned that customers who travel to Qatar will enjoy special roaming offers during the World Cup.
The President of the Ghana Football Association, Mr. Kurt Okraku expressed his profound appreciation to MTN Ghana for the support the company has given to the Ghana football association since the resumption of the FA Cup. He assured MTN that the Black stars will be motivated by the support provided.
He commended MTN for being a key promoter of football in Ghana and for also seeking the welfare of the Ghanaian people. He also praised MTN for creating platforms that helps develop the God given talents of young people to enable them to enjoy decent livelihoods.
MTN has a long-standing relationship with the GFA following the title sponsorship of the FA CUP tournament since 2000 to date. MTN has a track record for sponsoring international football competitions over the years such as the FIFA World Cup Competition in 2010 in South Africa, the African Cup of Nations (AFCON 2008) hosted in Ghana, the FA Cup and other community football activations undertaken in the regions to unearth young football talents.