Absa Bank made a strong impression at the Chartered Institute of Marketing (CIMG) awards held in Accra.
Absa Bank, for the second time in a row, won the “Bank of the Year” while its Managing Director, Abena Osei-Poku won the Marketing Woman of the Year award.
The CIMG Awards is one of the foremost platforms in Ghana, rewarding excellence in marketing, leadership and transformation in the corporate world.
Absa’s recognition is coming on the back of a strong performance in 2021, culminating in a record-breaking GH¢1.1 billion profit before tax performance and GH¢1.6 billion in revenues, making it the first bank that has recorded these figures on its balance sheet.
Absa Bank attributed these to a relentless commitment to always be a step ahead in assessing the bespoke needs of its customers and clients and going the extra mile to create convenience for them.
“The bank also produced a number of firsts in the industry in the year under review, including the transformative partnership with Mastercard Foundation to build the capacity of 5,000 small and medium sized enterprises (SMEs) in Ghana to create 50,000 jobs for the youth in the next five years.
Absa Bank also collaborated with a Ghanaian company, Flat C Marine Services, to deliver a wholly-owned Ghanaian offshore sea vessel, which is currently operating on the shores of Ghana and supporting the burgeoning oil and gas sector,” it added.
Commenting on the awards, Ms Osei-Poku said: “There is absolutely no way this would have been possible without the relentless work ethic and commitment of our colleagues, management team, our board and all other stakeholders.
Acknowledgments like these encourage us to do more in providing financial solutions for our customers and clients. They are the reason we are in business,” she added.