Your Story Matters: The crucial shift towards personalisation and empathy in Ghana’s financial sector
In the fabric of Ghana’s economic development, the banking sector stands as a cornerstone, shaping the flow of finance and opportunity across our society. However, the true potential of banking lies not in transactions, but in the personal stories of those it serves. At Absa Bank Ghana we have embarked on a transformative journey, encapsulated in our new brand promise, “Your Story Matters”. This evolution is not just a marketing strap line but an organisational commitment to offer a more personalised, empathetic banking experience to our customers. We see our customers as partners, each with their own unique narrative which...
