Investment Times

Background What does Coca-Cola, Afia Schwarzenegger and Beyonce have in common? All these are brands with their names as assets. This means that, no one can use the names of the brands without the authorization of the owners. Using these brand names without the authorization of the owners will be considered a breach of their trademark rights. What then is a trademark? it is basically a sign or a combination of signs that can be used to distinguish one brand from the other. It may include words such as “Everywhere You Go”, personal names such as “Afia Schwarzenegger or Beyonce”,...